Privacy Policy

Last Updated: September 15, 2026

Rooster & Squid respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we may collect when you visit our website, make a purchase, submit a form, sign up for communications, or otherwise interact with Rooster & Squid online, and how that information may be used.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name
  • Email address
  • Mailing and billing address
  • Phone number
  • Order and purchase information
  • School, organization, veterinary clinic, or business information
  • Information submitted through contact, bulk-order, event, author visit, or other forms
  • Email marketing preferences
  • Any other information you choose to provide when contacting us

When you make a purchase, payment information may be collected and processed by our third-party payment processor. Rooster & Squid does not directly store complete credit or debit card information.

We may also automatically collect certain information when you use our website, such as your IP address, browser type, device information, pages visited, referring website, and general website activity.

How We Use Information

We may use information collected through the website to:

  • Process and fulfill purchases and orders
  • Respond to questions and customer service requests
  • Process bulk-order or event inquiries
  • Communicate with teachers, schools, libraries, veterinary professionals, parents, and other customers
  • Send newsletters, updates, promotions, or other communications when you have chosen to receive them
  • Provide requested resources or downloads
  • Improve our website, products, educational resources, and customer experience
  • Analyze website traffic and performance
  • Prevent fraud, misuse, or security issues
  • Comply with applicable legal obligations

Children’s Privacy

Rooster & Squid books and educational materials are created for young readers; however, this website is intended to be used by parents, guardians, educators, librarians, veterinary professionals, and other adults when personal information is being submitted.

We do not knowingly request or collect personal information directly from children under the age of 13 without appropriate parental consent.

Children under 13 should not submit their name, email address, mailing address, phone number, photographs, or other personal information through this website without the involvement and consent of a parent or legal guardian.

If we learn that personal information from a child under 13 has been collected without appropriate parental consent, we will take reasonable steps to delete that information.

Parents or guardians who believe their child has provided personal information through this website may contact us using the information below to request that the information be reviewed or deleted.

Cookies and Analytics

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the site, improve performance, and measure the effectiveness of our marketing.

We may use third-party analytics, ecommerce, payment, email marketing, website hosting, or other service providers that process limited information as necessary to provide their services.

Depending on your browser and location, you may be able to control or disable certain cookies through your browser settings or the cookie preferences available on our website.

Ecommerce and Payment Processing

When you purchase a product through the Rooster & Squid website, information necessary to complete your transaction may be shared with service providers involved in processing payments, fulfilling orders, shipping products, preventing fraud, and providing customer service.

These providers may maintain their own privacy policies governing their handling of your information.

Email Communications

If you subscribe to the Rooster & Squid email list, we may use your email address to send news, book announcements, educational resources, events, promotions, and other Rooster & Squid updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.

Transactional messages related to purchases, inquiries, or other requested services may still be sent when necessary.

Sharing of Information

We do not sell personal information for money.

We may share information with trusted third-party service providers when necessary to operate our website and business, including providers that assist with:

  • Website hosting and maintenance
  • Ecommerce and order processing
  • Payment processing
  • Shipping and fulfillment
  • Email marketing
  • Website analytics
  • Forms and customer communications
  • Security and fraud prevention

We may also disclose information when required by law, to respond to lawful requests, or when reasonably necessary to protect our rights, customers, website, or business.

Third-Party Links

The website may contain links to third-party websites, social media platforms, retailers, publishers, or other services. Rooster & Squid is not responsible for the privacy practices or content of third-party websites. We encourage visitors to review the privacy policies of those websites before providing personal information.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining appropriate business and tax records, providing requested services, resolving disputes, and complying with legal obligations.

Your Privacy Choices

Depending on where you live and applicable law, you may have rights regarding your personal information, which may include the right to request access to, correction of, or deletion of certain personal information.

You may also opt out of marketing emails at any time using the unsubscribe link included in those emails.

To submit a privacy-related request, please contact us using the information below.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, technology, or legal requirements. When changes are made, the “Last Updated” date at the top of this page will be revised.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or information associated with you or your child, please contact:

Rooster & Squid
Attn: Jen Cole
Email: roosterandsquidbooks@gmail.com